Upgrading American Public University System's website

  • Website Screenshot

In November 2009, American Public University System (APUS), an accredited higher-education institution offering undergraduate and graduate degrees online, unveiled its new organization “face” on the Internet. With a competitive and rapidly evolving landscape in the online education sector, increasing complexity of APUS’s business, and expansion of available web communication and interaction tools, APUS faced the challenge of delivering a completely new online presence that reflects the mission and aspiration of the enterprise.

“The public Web site is integral to communicating the many facets of what a student will experience at APUS – and it’s a part of every prospective student’s decision. The significance and complexity of this project required a herculean effort from across the organization. There is no doubt that structured project leadership from Edmond Magny at AI was a key factor in our successful, on-time launch”, said Beth LaGuardia, Associate VP, Marketing.

Ai managed the public web launch project midway through its life cycle. The Ai team oversaw several months of planning, software design and development, configuration, testing, communication, content revision and review, and substantial collaboration and teamwork with virtually every department of the enterprise along with numerous external partners.

The result of this endeavor was an enhanced web presence that leveraged the latest innovations in web 2.0 and digital marketing, provided a scaleable information and content management architecture, created more consistent branding, and-perhaps most important of all-offered students and guests a streamlined, compelling user experience. To learn more, visit the APUS websites at: