Jie Lian, AI’s interactive designer and a Maryland Institute, College of Art alum, returned to MICA yesterday evening to attend a lecture by the well-known brand expert Brian Collins. Brian is Chairman and Chief Creative Officer of COLLINS: a laboratory for innovative and transformative design, where teams of artists, writers, architects, technologists and strategists collaborate with their clients, as they put it, “to invent the future.”
- Dove’s “Campaign for Real Beauty“
- The “We Can Solve It” campaign
- British Petroleum’s “green” gas station
- Collins student Deborah Adler’s work with Target on prescription drug bottles
Perhaps more importantly for AI, he had some suggestions about how to resist packaged thinking, as well, as a young, creative professional. He said:
- Learn as much as you can in your 20s and early 30s, with the goal of becoming an encyclopedia of information.
- Do what you do for love, not money.
- Work from nine to five if you want to a job; work from nine to twelve if you want to make a difference.
- You will never produce anything worthy until you have worked over 10,000 hours, unless you are that rare genius on the level of Picasso.